Helping you with attracting more customers and consumers

to your fresh lifestyle products is what we are all about!

The other day a new customer asked me, “Where do you get your inspiration? And how do you come up with these ideas?”

The closest I could come to verbally expressing my inspirational process was to describe it as some form of expressionism. I have become more of an observational artist as I have matured. Moving from responding to statistics and focus group results as primary sources of direction, I have slowly become more of an artistic anarchist of sorts, attempting to align manufacturer goals with consumer desires and behaviors. (more…)

As we begin to focus on ideas for turning the tide on childhood obesity and diabetes, what ideas do people share? Do we merely suggest more fruit and vegetable consumption? Mandatory workouts? Couch potato patrols, or techie timeouts? Short of bicycle powered computers and treadmill fueled cell phones, what ideas have practical potential? (more…)