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January 20th, 2010

Valuable Vendors

Posted by Loralee Lyman in Column Archives

Valuable Vendors

Sitting at my desk the other day, I found myself wondering if my job could be done without the positive relationships with vendors I have cultivated over the years. I’m pretty sure that every company, large and small, relies on someone outside of their office to get the job done.

Reflecting on the past year, I imagine all of our eyes have been opened a bit wider as to just how valuable a reliable vendor can be. I’ve observed that the companies that have fared better than most were those that had developed synergistic relationships with vendors. (more…)

January 11th, 2010

Want help attracting more customers
to your fresh food products?

Posted by Loralee Lyman in Column Archives

Helping you with attracting more customers and consumers

to your fresh lifestyle products is what we are all about!

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November 11th, 2009

Purposeful Products

Posted by Loralee Lyman in Column Archives

As far back as I can remember, some of my fondest memories have been shared with salespeople. In both my professional and personal life, it was their humor, positive outlook, and genuine desire to help or educate that made them so likable. This served to fuel their popularity, enabling them to be effective facilitators.

When it comes to your products, how does your audience relate to them? Are they effective, or are they popular? (more…)

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